We are more alike than we are different.

Generally speaking, I don't go out of my way to interact with people that I haven't met yet.  I can be a social person if the mood strikes, but socializing feels burdensome at times.  Surrounding myself with people that I already know won't broaden my circle, but it does provide comfort.

However, I'm also a very nosy person, and I like knowing why people behave in the ways that they do.  I'm a nerd for the "why".

Among floral designers, you'll find that each person's website touts that they do things differently.  That they are special because they treat clients in a certain way, that they only take a certain number of events per year, that they source their flowers locally, etc.  The problem is, these aren't things that we know for sure.  They're quantifiable, sure, but unless we know the numbers, percentages, expenditures to Farmer A, B, and C, then they're just terms and zingy phrases.  Words have meaning, but our interpretation of words is colored by how we perceive.  Numbers are objective in a thorough context.  I prefer numbers.

What anyone wants in their business (and certainly not only just floral designers) is to have happy, grateful, and trusting clients.  I'd venture to say that floral designers also relate in that we all want the most unique and excellent product to use when we make flowers, whether it's local or imported.  We all want to create beauty, and having people recognize our hard work is something I think we all desire, too.  In these ways, we are more alike than we are different.

So how do we show that we are distinctly different?  Meaning, how do we impart that swapping one floral designer out me for another floral designer will remarkably change the experience that the client will have.  This is something I'm wondering.  How do we prove it?  Do we have to prove anything?  (To ourselves, perhaps, in moments of doubt or when we feel inadequate.)  Is this where we let our work speak for itself, and let our clients and colleagues tell it like it is on our behalf?  When we write and show our process and our numbers, how do we ensure enough context is there, and that it is actually read?